Your thoughts belong to you.

Across our websites we collect minimal, first-party usage analytics: device type, referral source and country-level information, tied to a random identifier kept in your browser so we can understand basic use and completion of the experience. These records contain no reflection answers and no report content, and are not used to identify you.

When you complete Human Advantage Discovery we store the reflections you write, the report we prepare from them, minimal usage analytics, and any optional feedback you choose to share.

For future products — coaching, booking, the Your North Star app — we may also collect booking information, inquiry form details, email addresses you provide, and account information you create.

Subscription data — information needed to manage your subscription, including your Paddle subscription and transaction identifiers, product and billing status, billing period information and, for the first purchase, the purchase date, amount, currency, any refund status, and a limited first-party source indicator where available (for example, whether you arrived via our Human Advantage Discovery experience).

If you choose to speak your reflection, the recording is sent once for transcription and then discarded. Only the resulting text is kept with your reflection.

To deliver the experience you asked for, to keep the service working reliably and securely, and to make it better over time. Nothing else.

Discovery reflections and prepared reports are treated as confidential reflection material and are never shared externally.

• We do not sell personal information.
• We do not share personal information with advertisers.
• We do not run advertising trackers, build advertising profiles or fingerprint your device.
• We do not use your reflections to train third-party models.

Usage analytics are retained for up to 24 months. Discovery reflections and reports are retained for as long as your account or share link is active, or for up to 24 months after creation, whichever comes first — and you can ask us to delete them sooner.

You may request deletion of your personal data or prepared reports at any time. Email privacy@yournorthstar.today with the share link of any report you want removed, or a description of the data you want erased or exported. We respond within 30 days.

Your North Star B.V.
Prinses Marijkestraat 75
2595 TL ’s-Gravenhage
The Netherlands
KVK 42187176
Privacy questions: privacy@yournorthstar.today.